Refuel Global Brands was formed in 2009. Within this business, Peter acquired distribution rights for Micthell & Ness outside the US and Canada and built the brand across the rest of the world, before selling Refuel Brands Distributions off to Adidas.

Prior to starting Refuel , Peter began and built-up New Era’s European business (for those that are not aware, New Era is the world’s largest Headwear company!).

Wanting to create something for himself, he took the bold move to start Refuel Global Brands, which specialises in Headwear & Apparel. RGB is now the UK’s number 1 go to for custom made quality headwear.